This project was completed under employment with 95Visual
Creative Goal Development was a full branding project including a new logo, website, business cards, and additional branding elements.
While working on this project I grew to realize long-term effects of early branding decisions. Understanding to take time during the initial development and discovery to understand the clients likes and dislikes as well as the importance of understanding your client's image.
Completed Full Color Logo
Creative Goal Development wanted to be a company that was fun, transparent, and creative. As a business coaching company, they wanted to highlight the importance of having personality and approachability in how they run their business. Using those adjectives I created a logo that as inspired by the idea to be creative, approachable, as well as inviting.
The color scheme was used to be youthful, and I choose to use primary colors as they promote the idea of creativity as well as growth.
These business cards were designed to extend the ideas of creativity and growth found in the companies logo.
For the website, we wanted it to be as inviting as possible while maintaining a constant brand across all elements. There is a clear connection throughout the website through the constant use of the brand's colors as well as the font used across all branding elements.
The site maintains the ability to be friendly, creative, and approachable while maintaining a role of professionalism with knowledge information.
